Brand Identity System Oak Emergence
Oak Emergence is a holding company with three (3) subsidiaries in different sectors. The holding company acts as a sturdy base from which the other brands branch out of.
.jpg)
The Challenge
_
The main challenge with crafting the identity was the diversity of its sub-brands which are in unrelated fields. One in the events business, the second in the automobile space and a third in package delivery services. Secondly, we didn't want to use a cliché oak tree logo which is used by so many other brands.
The Approach
_
Our approach was to use an abstracted form of a tree combined with an "O" to convey the brand attributes of strength, resilience and stability.
The Pattern
_
The pattern was created by simply taking the outline of the logo and placing it in concentric circles just like the ring patterns on the cross-section of a tree.
.jpg)