Brand Identity System Oak Emergence

Oak Emergence is a holding company with three (3) subsidiaries in different sectors. The holding company acts as a sturdy base from which the other brands branch out of.

The Challenge

The main challenge with crafting the identity was the diversity of its sub-brands which are in unrelated fields. One in the events business, the second in the automobile space and a third in package delivery services. Secondly, we didn't want to use a cliché oak tree logo which is used by so many other brands.

The Approach

Our approach was to use an abstracted form of a tree combined with an "O" to convey the brand attributes of strength, resilience and stability.

The Pattern

The pattern was created by simply taking the outline of the logo and placing it in concentric circles just like the ring patterns on the cross-section of a tree.