Proper Place - Brand Identity System
Proper Place_
Proper Place is an Australian Real Estate Company with potential expansion into other sectors. The core philosophy of the brand was to create spaces that utilised the natural resources available for individuals and businesses to create places for living and business development.
Stylescape_
Proper Place is an Australian Real Estate Company with potential expansion into other sectors. The core philosophy of the brand was to create spaces that utilised the natural resources available for individuals and businesses to create places for living and business development.
Inspiration_
The logomark idea stems from two main places; the Federation Square in Melbourne (The client wanted some reference to their originating city) and architectural floor plans. The final design drew mainly from the latter to create an interlock of two "Ps".
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